Easily the OneStep2 (in my opinion)! It’s affordable at $100 and very easy to use, even if you’ve never used an instant camera before.
- What is your favorite app for editing iPhone photos on mobile?
I use VSCO to edit all of my iPhone photos and sometimes will run the edited shots through an app called Mextures for texture.
- What are your everyday necessities?
I use just about all of my gear every day (except for backup camera). I don’t have a huge bulk of gear so it’s pretty easy to utilize everything I have. I try not to be too equipment heavy because a) I'm not a big person who can carry a ton, and b) too much equipment just complicates my job. Most often, I can shoot an entire session just with my 85mm because I love the lens so much. I carry my backup Nikon D750 just in case something happens to my main shooter. Also, a case full of SD cards. Never short yourself on storage.
- Did you study photography in school?
I took a few basic photography classes when I first started college, but it was never anything advanced. I took the short series of Digital Photography courses they offered and an Artificial Lighting course. To be honest, I wanted to major in Photography, but I found that the classroom environment really was not for me. I would much rather be in the field and experience things for myself, learning as I go. By the time I took any photo courses in college, I already had a full understanding of the rules of photo and how my camera worked. I never majored in Photo because I ultimately chose not to continue with school. Rather, I focused on building my business and I haven’t stopped since.
This is not to say that photography courses are bad! If you learn better in a classroom, by all means, enroll in your class of choice and run with it. Everyone learns differently.
- How did you start shooting cars?
I started shooting cars purely as a hobby. I met my husband in high school auto shop class, and at the time, he had old Ford trucks that I really liked - I learned to drive a manual in his old F-250 that was impossible to stall. I always liked cars but knew nothing about them until this point. His trucks got me more interested, but I really got into shooting cars when he got an NB Miata that I absolutely loved. I just kept shooting the Miata and then started shooting friends’ cars. It then progressed from there once I started going to car shows!
- What was your first photography job and how did you get it?
I wish I had an answer for this. As embarrassing as it is, I don’t exactly remember what my first paid job was. I’m willing to bet that it was a random gig that paid next to nothing. I do know however, that it was not automotive related.
- What are some tips for portrait editing?
Don’t over edit! Keep things simple when you’re editing portraits of people, because it’s easy to go crazy with it. Pay attention to how skin texture and tone change if you’re using presets that you didn’t make (or even if you did make them). If it's a car you're editing, try not to go too crazy on the HDR effects...
- What editing tools do you use and are they free or cost monthly?
I have an Adobe Creative Cloud subscription, which is where I use Lightroom and Photoshop. There are different levels of CC subscriptions which can be found here: https://www.adobe.com/creativecloud.html
- How much review / editing is done during a shoot versus in post?
I try to do as much review work as possible while I’m shooting. You can’t fix poor composition or angle in post process. If there’s something that I can do to avoid spending a lot of time in post, I’ll do it—i.e. moving a few steps to the right or left to eliminate a background distraction, etc. If you ever think, "Oh, I'll just edit that out later," give yourself a hard pinch because you'll eventually regret that mindset.
- Do you location scout? If so, what is your process?
Yes, I do! Because I work in the Bay Area and have lived here my whole life, I know it pretty well. Over the years, I’ve compiled a list of locations that I can utilize fairly regularly without overusing. However, I’m always shooting at new spots because I like to keep things fresh. One of the jobs a freelance photographer has is to physically get out there and find locations to use later. Take half a day every now and then to explore and make notes of good places to shoot at in the future. I use Google Maps' satellite view pretty often to scout online when I’m unable to go drive somewhere. However, don’t just rely on Google because when you’re shooting cars, the footing is critical. You won’t want to bring lowered car across a mine field of bumps and potholes that may not be obvious on a screen.
- How did you first get started in freelance automotive photography?
I had been shooting as a hobby for a couple of years before I officially decided to pursue a freelance career. It wasn’t really a pivotal moment or an overnight occurrence, but more of a slow transition into being a professional. I got to that point and continued to grow simply by shooting consistently, forcing myself to think creatively, and never letting myself be comfortable with where I was. I always strived to learn more and I still do now, because there is always more to learn. I expand on this question more in answers below, too.
- At what point in your time photographing cars did you go from enthusiast to professional? What would be your number one tip to push the boundary from doing shoots for friends to making money doing what you love?
I moved into the professional realm after I had practiced and shot for a couple of years, unpaid and all on my own time while I went to school/worked. Eventually I found myself jobless when I quit working retail, so I had to make a decision. I didn’t charge until I was confident enough to do so, which is a timeline that’s different for every photographer.
It can be hard to move past just shooting with friends, and actually making money with clients. I shoot with my friends all the time for personal projects + just for fun. You can use these opportunities to build a portfolio and shoot in a more relaxed, unstressed environment. Your friends win because they get photos, and you win because you can experiment with ideas and create work that you can show to potential clients. The biggest thing to do is to just keep shooting, and don’t limit yourself. Build a collective of work and use it to reach out to people.
A disclaimer here: If you don’t immediately start getting hired, don’t be discouraged. The unfortunate truth is that sometimes, you may need to practice a bit more and gain more experience in order to start charging clients. No one just dives in and books $10k jobs. If no one is hiring you, examine your work and ask yourself why. Look at who is getting hired and observe how it is that they do business. You might be at chapter 3 while they're at chapter 10. You are also always allowed to email other photographers with honest questions. Don’t just shoot a two liner email with “Hi what do you charge and how much do you make in a year?” because that’s clearly not professional or acceptable. But if you come from a genuine place of wanting to learn, most people will help you to whatever extent they are comfortable. Don’t expect every piece of info to be handed to you, but also don’t be afraid to ask questions. Photography is based on community and we are all here to support each other. Those who aren’t, well, that’s their unfortunate choice.
- With technology becoming so cheap and accessible, everyone seems to be an “expert” in our industry. How do you ensure that you get the freelance gig over someone else who isn’t professional, charging lower prices than you?
To be honest, I don’t do a lot of aggressive marketing, nor do I find myself at fierce competition with other photographers. I believe there’s enough work to go around for everyone. There are enough resources for everyone to grow and pursue their career in photography. There will always be beginners and non-professionals who shoot for free or for “exposure.” And yes, it is very annoying when those individuals try to take work from professionals who pay their bills with that money. At the end of the day, however, clients will hire the photographer whose work they enjoy and connect with most. I've received email replies from potential clients who say things like, "Well, this other photographer said they would charge me $350, can you match that?" My thought on this is simply, I am not that "other photographer" and I politely suggest that if they prefer that photographer's work, they should certainly hire them. Nine times out of ten, the client moves forward and hires me anyway. Be confident in yourself and don't undervalue your talent.
It gets to a point where the right clients will find you and they won’t have an issue with paying you what you’re worth because it’s exactly that: they know you’re worth it. At that point, other photogs who charge less / don’t charge at all aren’t a problem.
I’m at the point in my career where I’m able to let jobs go if it means that I’ll be underselling myself. I don’t believe in undercutting my pricing just so that I get a job over another photographer, because that has happened to me in the past by other photographers, and boy does it suck. DO NOT take work from hardworking professionals. I’ve seen some pretty shitty behavior from some photographers and it never leads to anything good. I know what my work is worth so I hold firm to it, regardless of whether or not another photographer is discounting their services. This doesn’t mean I don’t offer deals and packages, it just means that I don’t lower my price unreasonably just for the sake of booking the job.
Additional tip: Lately I’ve been more aware of smaller jobs that don’t pay as well and take up a lot of time. These are generally jobs that I can afford to let go because I’d rather book bigger jobs that have a better profit margin. It's not all about money, but be reasonable and figure out what you have time for and what makes the most sense.
- What automotive photographers inspire you?
I’m inspired by more than just automotive photographers, so here’s a list of some of my current and longtime favorite photographers + creators:
Corey Davis: http://coreydavis.photography/
Instagram: @lghthntr
* Corey is actually the first automotive photographer I found back when I started shooting cars. I absolutely fell in love with his work and I did my first photo class report on him and his career! He answered my emails and all of my questions and was a huge inspiration to me with how open and friendly he was. He’s a stellar guy so go follow him.
Sean Klingelhoefer: http://seanklingelhoefer.com/
Jenavieve Belair: http://www.jenavievebelair.com/
Instagram: @jenavieve
Christian Watson (1924us): https://www.1924.us/
Instagram: @1924house
Elle-May Leckenby: https://www.elle-may.com/
Instagram: @ellemayleckenby
Larry Chen: http://www.larrychenphoto.com/
Instagram: @larry_chen_foto
Dylan Gordon: https://www.dylangordon.com/
Instagram: @dylangordon
Platon: http://platonphoto.com/
Instagram: @platon
Michael James Buchanan: http://www.michaeljamesphotostudio.com/
Instagram: @michaeljamesphotographer
Alan Monteagudo: https://www.monteagudostudio.com/
Instagram: @alangoesnuts
Amy Shore: https://amyshorephotography.com/
Instagram: @amyshorephotography
The Toms: http://thetoms.film/
Instagram: @tomeditorial
I am absolutely forgetting a whole bunch of artists on this list but I’ll just keep listing them if I don’t stop now! So many talented people.
- Your album of the Rolex Reunion 2016 is jaw dropping. Can you share some stories on how you got access to that event and what your favorite cars were?
http://www.courtneycutchenphotography.com/rolex-reunion-2016/
The Rolex Reunion is one of my favorite events every year. In 2016, I attended the event with Performance Technic to cover the event for their blog and to document marketing efforts. That’s how I personally accessed the event, but you can also submit for a press pass through the Laguna Seca website. 2016 was BMW’s turn to be the featured Marque, as well as their 100 Year celebration, so it was a big deal.
My favorite cars from that event hands down were the classic BMWs (duh) - CSLs, M1 Procars, Cory’s E21, etc. BMW also had a 100 Year display with a selection of Art Cars, a 2002 Turbo, and more. Laguna Seca is my favorite track to shoot at in general because of the killer access you can get to the paddocks. I travel light when I shoot here because I’m constantly moving through the paddock stalls and making sure I stay out of the crews’ paths. I absolutely love how up close and personal you can get here. Kneeling down to the side as a roaring, crackling race car prowls past your ears is viscerally thrilling.
- How did you establish all of your current connections?
Years and years of shooting and networking. (Note: networking is not simply handing out a business card and moving on to the next. You need to put in time.) What a lot of people don’t understand is that a career as a freelance photographer is not something that’s made overnight, within a few months, or even within a few years. Sometimes it takes five, eight, ten or more years to build yourself into a network of clients and resources. I’ve been shooting since 2011 and I didn’t charge for my work or have real clients for more than two years.
That means that all of the work I did in that time was for free, trade, or just personal projects to get my work out there. This work however is not work that was poached from the pros - small time projects for friends and people I knew made up the bulk of it. I focused on building an online presence and networking with other photographers, not just trying to get clients. Connecting with your fellow artists is more valuable than aiming nonstop at getting clients. Ideally, they are the ones who both teach and support you.
Ultimately, you just need to talk to people. Talk to photographers, car owners, car builders, artists in general, salespeople, marketers, etc. Brand yourself and hand out business cards. Build relationships. Be a genuine person who has an authentic voice, and don’t just do this for money. If it’s about money, you aren’t really an artist. Email companies with your portfolio, email clients and follow up. Offer to partner on projects. In the age of social media, it’s easier than ever for companies to see your work and for you to contact them. (Don’t mistake this advice as “spam all of your favorite companies with work proposals” - I mean that you should be interacting with people and brands on a real, honest level.)
- Any tips on how to develop a style that’s all your own?
My best advice would be to simply get out and shoot. Practice in all different kinds of light settings and locations. Experiment with subject matter. Draw inspiration from photographers who inspire you, and observe the way they shoot. For example: angles, lighting, tones, composition, etc. Most importantly though, do not directly rip off of anyone’s style. Imitation is not the sincerest form of flattery in this field. It’s okay to be inspired by other photographers, but when you directly copy everything they do, you lose the opportunity to develop your own style. It also just makes you look unoriginal. You'll also really annoy the photographer whose style you're ripping, and that's not fun.
Additionally, it’s important to draw inspiration from other areas of your life. Do you like architecture? Are you into fashion? Maybe you have an interest in street photography. Cars are not all there is to life and you can find more inspiration from various subjects than you’d think. You just have to look for it in your other interests.
- What tips would you recommend to someone who is still trying to break into the automotive world? Especially on the commercial side? Do you have any advice on engaging with larger automotive companies for work?
I may not be the best person to answer this question, because I don’t often work on the commercial side. However, I have found that utilizing social media is the best way to connect with large companies. It’s so easy now for your work to be seen by so many eyes, so take advantage of the luxury that social media gives us. Here are some tips that I think make sense:
DO NOT spam companies by tagging them in every single photo you post. There are too many people who do this already and chances are, your work will be overlooked.
Treat your designated social media channels as professional outlets, almost as if it’s a “living” portfolio that you’re constantly adding to.
Be mature and respectful both in person and online. Company eyes see a lot more than you think, and if you’re leaving rude comments / arguing with people on your Instagram, my bet is that no one will want to hire you simply from a behavioral standpoint.
If you have a project idea that you want to work on with a company of your choice, try sending them a clear, concise DM or an email if you have the right contact. The worst they can say is no.
- How are you getting clients? I’d love to shoot for a manufacturer but I’m not sure I’m good enough. Also just getting private clients is difficult. Any tips?
At this time in my career, my clients mostly come to me. I get a lot of referrals from various companies that I work with: Hagerty, Bring a Trailer, Petrolicious, DriveTribe, Fuel Curve, etc. Clients also find me through social media (mostly Instagram) and they email me from there. I also tend to meet more potential clients through existing clients—i.e. if I am hired to shoot an historic race car, it’s possible to work with the network surrounding that car.
- I struggle to find a way to be passionate about shooting at meets. From contacting someone about shooting their car to finding someone who is willing to shoot, how do you get your foot in the door?
I understand this all too well, because I get bored of most meets pretty quickly. There’s not a ton of room for creativity because everyone is in one place and the vehicles are static where they’re parked.
However, meets are where I got started. Going to a show or a meet is one of the best ways to connect with owners of the cars you like and want to shoot. Make sure you have a business card, even if you don’t have a fancy website or a custom business email address. You have to start somewhere. Make an impression and be genuine about wanting to get to know the owners, and don’t make them feel like you’re only interested in the car. In this field, you end up being friends with a lot of the people you shoot for. It’s pretty easy to find people who are willing to shoot because everyone wants photos of their car. A big tip here is to also approach people who have unique vehicles, and maybe aren’t internet celebrities. There’s a lot of saturation in the automotive photo world, and the big builds of the moment tend to flood social media. I personally get tired of seeing the same internet famous cars, so try to seek out cars that have more of a personal story / aren’t as well known. That’s also how you find some of the nicest people.
- How do you come to a fair working rate, when it’s usually much easier to undervalue/undercharge for your work?
Pricing is a whole world in itself. Unfortunately, it can also be pretty trial and error based. As a freelancer, you have the awesome freedom of setting your own pricing. However, you also need to consider the market in your area, the economy, what other photographers are charging for the same work, the cost of your equipment, etc. You shouldn’t structure your pricing solely based on other photographers, but chances are if you’re astronomically more expensive than the general population, you may not book as much bread and butter work as you’d like. Especially if you're just starting out.
If you’re unsure of how to start, I’d recommend the classic example of:
Time + equipment + overhead = total cost
_________________________________________
Total cost + profit = final price
I know this can seem intimidating if you haven’t charged before or are unsure of where to start, but you can use this template to help get a realistic idea. You’ll need to determine what your time is worth, what it costs to use your equipment to complete the service, what overhead you’re carrying, and how much profit you want to make. This all comes with time and of course changes with how much experience you build, so be patient when structuring your pricing.
Note: This is just how I determine things for my own business. I'm not going to explain step by step, every detail of my processes, but this is the general idea of it. Don't use this structure if it doesn't work for you.
- What do these starting photos look like and what software do you edit with? What lens did you use for the man on the bike and what are the settings? What is your editing process like?
This question is referring to some of my Festival of Speed images from last year. Below I’ve included some before and after examples. Below each pair, I’ve listed the settings of each image. I edit all of my images in Lightroom, and I shot all of these examples with my Nikon 85mm 1.4 lens. I love the fixed 85mm focal length because it allows me to be far enough away but also just close enough that I can move myself physically, not worrying about zooming in or out. It may not make sense for everyone, but in my mind, I see the image I want to take and I feel that the 85mm allows me to create that image in the most efficient way.